This workshop is for startups that have been active for over 2 years with some existing customers but are unable to grow the business and reach the next level.

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What you will
learn in this Workshop!

  • The Scale workshop is a small group session with only 5-8 startups. Here, the founder and co-founders from the same startups are encouraged to attend the workshop together.
  • This program takes place only in Chennai and starts from 10 AM until 6 PM, starting with a 90-minute “Key Concepts” session followed by an oral presentation by the startups about their current situation in the market.
  • The depth of your startup which includes go-to-market issues, marketing strategies, branding, positioning, growth, etc will be analysed.
  • Ideas of how to position, segment and develop go to market (GTM) strategies will be provided to scale your startup.
  • Also, suggestions on whether to continue bootstrapping or look for additional funding will be provided.
  • At the end of the program, a few startups will be shortlisted for an intensive 1:1 mentoring session that will take place only in Chennai.
  • There will be a registration of Rs. 3999/- to cover the basic expenses incurred to conduct the session and attract only legitimate companies to be part of this event.
  • The proceeds from this event will be used for the non-profit cause of Dream Tamilnadu.

Workshop Agenda

  • Introduction about Idea Pattarai

    You will get to know about the motive of Idea Pattarai, our core ideologies and how we can help you with your entrepreneurial journey.

  • Key Concepts around building a startup Detailed presentation about startups

    Understanding the fundamentals like what is a startup, how is it different from a business, Ideal customer profile, understanding markets and segments, positioning, unit economics, and much more basic terminologies.

  • Tea break

  • Startups Presentations

    Each startup gets close to 30mins or more to describe what they are doing, and esp the scale challenges they are facing.

  • Lunch break

  • Startups Presentations …. Continued

  • Open Q&A


1. Laptop and notebook for live workshops
2. Only founders are permitted for the Idea Pattarai workshop