Idea Pattarai
is an initiative of Dream Tamilnadu
- As part of its mission to promote mass entrepreneurship as a means of achieving Tamilnadu’s Trillion Dollar Dream (TTDD).
- It seeks to develop Tamilnadu as an ecosystem for entrepreneurship that transforms our youth from being job searchers to job creators and supports both aspiring and established business owners as they embark on their startup journeys in the direction of creating a Global brand.
- As of 2022, Tamilnadu has 150 brands, contributing about 25% of the $300B GSDP. In order to achieve $1T GSDP, we need to build another 300 to 500 brands.
- As of 2022, Tamilnadu has 150 brands, contributing about 25% of the $300B GSDP. In order to achieve $1T GSDP, we need to build another 300 to 500 brands.
- Hence, we clearly articulated that ‘Mass Entrepreneurship’ will be one of the key contributors, if not the primary contributor to creating these brands and thereby making TTDD come true.
- For a long-term impact, mass entrepreneurship has to be taught in schools, and colleges for mid-term impact and existing (or aspiring) startups for short-term impact.